Build
Build are a graphic design agency. Here is their manifesto:
We Trust: Our instinct. Strong creative instincts plus our combined experience help us to make powerful, relevant work
We Question: We listen; we question; we understand.
We Believe: We believe in the power of good design. Design can influence people, change lives and make things better.
We Ignore: Convention. A point of difference is not built from doing things the same way as everyone else. There is great value in being different
We Are Responsible: We source materials and suppliers that are ethical and sustainable, we don’t just think it’s good practice; it should be a given.
We Challenge: Preconceptions. It makes for a much more interesting world.
We Look: To the future- but respect our collective heritage.And I totally agree with all the points above.
Above is packaging which is a response to the government proposing to sell cigarettes in plain white packaging to limit they're appeal. Build, tried to design packaging which looked good while still warning smokers.
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