Back in July I attended a talk curated by It's Nice That (where I was interning at the time) at the Red Bull Studios. I had previously attended one on "digital experience" but I found the talkers in this one more engaging.
I had not heard of Troika's work before. They specialise in combining art, design, science and architecture. The piece that really got me excited was "All the Time in the world" at British Airways Heathrow Terminal 5. The speakers told us how it was ridiculous was that in airports information is displayed (mainly numerical data) on full colour, high definition, massive screens - do we need to have these power hungry plasmas displaying simple textual information at airports? I think they raised a very fair point.
The outcome was a typographic version of the world clock, with holiday destinations to forgotton cultures being displayed in the departure lounge. They described how they created the font making it as simple as possibe (like the typography on a calculator) and to do so they developed a new typology of electroluminescent display, called 'Firefly'. The stripped back simplicity of this type as well as the visibility of how the screen works in beautiful!
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| "All the Time in the World" - 2008 |
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| Here you can see the paths that form the typography. |
George Hardie was another speaker. Most famous for the image below. He said not to be afraid of using found artwork and not to forget to use books as visual aids. Two tips I will take on board.
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| Hardie's artwork for Pink Floyd |
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